How to Podcast for Profit ($4M Sales in 4 Years) With Entrepreneur On Fire John Dumas

How to podcast for profit

I’ve seen tons of success stories online but this one is one of the most impressive.

A few months ago as I was traveling back to France, I listened to the Entrepreneur of Fire podcast for the first time. I instantly loved the energy and concept behind it. I was curious to know more about the man behind the mic so I made some research about the host, John Lee Dumas. When I visited his website and looked at his income report page my jaw dropped.

Not only his podcast is awesome but he makes millions of dollars from it!” I thought.

I HAD to interview him to figure out how he does that…


Could you introduce yourself?

Successful podcast

I was born in the state of Maine where I live for the first 18 years of my life then I went to college in Rhode Island on a Army ROTC scholarships so I spent the next 4 years post College as an army officer. After my time in the military, I tried a bunch of different career law school, commercial real estate, corporate finance. None of them really worked out for me, that was until I had my aha moment at the age of 32 years old that I came upon the idea for Entrepreneur on Fire. It was really answering a need that I saw was missing in marketplace, a niche in a void that I wanted to fill. I personally wanted a 7 day week podcast and I couldn’t find one. That was interviewing today’s most inspiring and successful entrepreneurs so I went ahead and decided to take a cue from Gandhi and be that change that I wanted to see in the world. This is how and why I got started online that was back in September of 2012.

How did you go from zero to hero in such a short period of time?

Jaime TardyIt was my 10 years between 22 and 30, that decade of life experience as a military officer in law school, corporate finance, commercial real estate, all those skills I took and applied into the launch of my first entrepreneurial venture Entrepreneur on Fire. And the reason why I was successful so quickly is that I was willing to invest in myself both time and money. So I invested in a mentor somebody who was where I wanted to be Jaime Tardy of the Eventual Millionaire. And so I was able to join a mastermind. Both were quite sizeable investments. And I also went to conferences and courses and really just immerse myself with that. I really wanted to focus just on podcasting and I pored my time, effort and energy and money into it.

If you had to start all over again online, what would you do?

I cannot think of a better path that I took for what I personally resonated with, which is talking to, chatting with, sharing ideas, getting great stories out of inspiring and success entrepreneurs. This allowed me to build unbelievable relationships, it’s allowed me to really change the lives a lot of listeners and it’s been just great experience overall. So I really would do the exact same thing if I had to start all over again because it’s been such a fun and successful journey.

What does your weekly routine look like?

morning routine of successful people

I wake up between 5:30 and 6 a.m. every single morning. I immediately pound a liter of water that’s mixed with Himalayan sea salt and trace minerals to hydrate myself after an eight-hour at night sleep. Then I get to a non-negotiable 35 minute power walk in that power walk is it around here in the bay of San Diego. It’s absolutely a joy to do every single day. I get the blood flowing, I do my breathing exercises and just getting outside in breath the fresh air is a great way for me to get a wake in the morning at a very early time. Then right to work. I’m going to work by 7 a.m after a nice green smoothie of a lot of different vegetables. And I’m pretty much working till 6 or 7 p.m where Kate and I break off for dinner. Hanging out for a couple of hours and I’d like to be in bed between 9 and 10 p.m that’s my goal. I’d like to get 8 hours of sleep. I probably spend about 60 to 70 hours a week working and I probably spend about 10 hours per week exercising. Doing the podcast is actually just one day a week. I do it on Tuesdays I do 8 back-to-back interviews

What’s the most exciting thing about building an online business?

profit with podcast

That is a simple answer: freedom and control

I have freedom to do what I want when I want to and I have control over my life. That’s the most exciting thing for me. I’ve always hated knowing that somebody else was able to make decisions, was able to direct me and decide my current and future actions. For me that was just unacceptable that’s why entrepreneurship was so enticing and why I love the business that we’ve grown with Entrepreneur on Fired.

What’s the most important skill to have if you want to start an online business?

The most important skill to have is less of a skill than just a decision. That decision is to work hard. It takes hard work across the board. There’s not one successful entrepreneur who has sustained success over a length of time who is not a hard worker. So that is the most important attributes do have is a hard worker.

What gets you the most fired up right now?

It’s when I get emails from my listeners saying John, your podcast inspired me to do X and I did X. And then guess what? I just got this email today from somebody who was inspired by me taking action and now they are off to the races and doing their thing. That ripple effect is me most fired up.

What are your favorite tools to run your online business?

workflowyBy far it’s Workflowy, it’s my to-do app I love writing down my daily tasks within Workflowy.

Scheduleonce is something I could not live without. It’s how I schedule all my interviews both for my show and for other shows and for just everything that I do.

ScreenFlow: I can actually capture tutorial that I want to create

What book would you recommend?

It would be the One Thing by Gary Keller. We all get pulled in different directions, the weapons of mass distraction, and the bright shiny object syndrome. The One Thing shows you the importance of focus, which is my favorite word with the acronym being follow one course until success.

Anything you’d like to add?

Listen, if you want to be a podcaster you have to podcast, if you want to be a blogger you have to blog. It’s really that simple, you have to do that thing. Circling back you have to work hard.

6 comments… add one
  • John Lee Dumas May 17, 2015, 1:54 am

    Twas a blast chatting with you Simon! Thanks for the opportunity…you rock!

    • The Becomer May 17, 2015, 7:51 am

      Hey John thank you for answering my questions 😉

  • Ryan Biddulph May 17, 2015, 2:02 am

    TB, I love John’s approach! Just finished listening to the EOF podcast today and I am recording one myself in a few minutes. Freedom and control resonate strongly with me. Hell, I built my life around these principles here in paradise so I was pulled – not pushed – to do the freeing but uncomfortable things to create my lifestyle. Thanks guys, great to get inside John’s mind!


    • The Becomer May 17, 2015, 7:58 am

      Thank you for your comment Ryan. Change makes us feel uncomfortable but that’s how we take it to the next level.

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