How to Start a Successful Software Company Without an Idea, Without Coding and Without Money

How to start a software business

Good news! You no longer need to be Bill Gates or Larry Ellison to build a successful software company.

Dane Maxwell with the Foundation is going to prove it to you in this insane interview. He was a guy who didn’t know how to write a single line of code a few years ago, today he makes more than a million dollar every year with his software companies.

Wanna know how he did it? Read on…

Could you introduce yourself ?

Software company

My name is Dane Maxwell, an Iowa boy. Love my mom and dad. Love building things. I’m a builder. You can’t stop me… it just happens. From the earliest ages I would build forts out of scrap wood in my neighborhood. Homeschooled until 7th grade and then picked on for most of public school, I figured out how to be alone and build things. I was a lonely builder.

I show people how to live with tremendous freedom. But not just anyone. I help the people who have no idea how to get started. I help the absolute novice and beginner, and the pro’s alike.

I created The Foundation to make friends with other entrepreneurs and teach them freedom through software. I did it all for the friends. I didn’t like being lonely. It is the greatest friendship making machine I’ve ever personally seen. To date, we have 1,400 people making friends in the program.

What are the benefits of building a software company?

online business without a idea

Fact: It is the most lucrative business model of the 21st century (Tweet that).

There is no greater business. This is not opinion. It is factually and statistically proven. The most valuable companies from sale price perspectives are recurring revenue software businesses.

For me, everyday more than $3,000 gets deposited into my bank accounts for the string of SaaS businesses I own. And then number grows every month.

You have a ton of choices with your life. And time to learn any skill you want too. I highly encourage people to get into the business of owning software.

We all have 24 hours in a day. If you want to turn time into making the most money possible, invest your time into building the skills of software ownership.

With software, you build wealth in the fastest way I know how. Software as a service is the greatest vehicle for wealth in the 21st century.

Let’s say I don’t know how to write a single line of code and I’ve no idea, can I still create a software company?

How to build a software company without coding

Absolutely. That’s how I started. It’s how I teach all of the students at The Foundation.

How do you overcome the fear of starting your company?

You need confidence that everything will be ok no matter what. There are a number of ways to get confidence. Here is the shortcut… the way you gain fast confidence is by getting into a community of others who support you unconditionally.

Could you walk us through the process that the Foundation use to help people create businesses?

Build a business in 6 months

Step 1 – Mindset: Rebuilding your mind on truth and abundance

Step 2 – Idea Extraction: Finding painful problems to solve

Step 3 – Sketching those problems on a piece of paper

Step 4 – Pre-selling them to customers

Step 5 – Building the product by outsourcing the creation using pre-sale dollars, risking nothing of your own money.

Step 6 – Launching at 1k a month (that is our target for launch).

To start of, how do you pick an industry and how do you find the pain?

Go to your warm network. Ask what your dad or mom does, or your uncle. If they are in a lucrative business industry, you’d start your conversations there.

Can you give us 10 typical questions that you ask companies when you contact them to understand their pain?

Interview business

With idea extraction, it’s not about having 10 questions to ask. It’s about being present with the customer and responding to their first answer.

I repeat. It’s not about the first question, or even having 10 to ask… it’s about how you respond after they answer the first question.

You can ask questions like…

What are the most annoying emails you receive?

What software programs do you use that are frustrating?

Do you use microsoft excel to hack together any problems right now?

What are the most important activities in your business, and are they hard to do right now?

In the last week, what have been the most challenging things for you?

But if you don’t know how to guide the conversation further than the first question, you’re not going to get to consistently find gold. If you want to find gold, you need to really develop your level of presence and confidence with these finding pain conversations.

How do you finance the development of the software?

Generally three ways.

  1. With the pre-sale dollars from customers. (what most students usually do).
  2. Partnering with a developer for revenue splits or equity (what some students do).
  3. One “king customer” is so excited he funds the entire thing (what I usually do).

Where do you find A-programmers that you can trust?

A few places…

  1. is great.
  2. is where I got my start (now bought by freelancer).
  3. We just hired top talent from

Anything you’d like to add?

Get into the business of software. Take time to learn the skills of software ownership. These skills create wealth.


15 comments… add one
  • dntmb May 10, 2015, 3:11 pm

    I’m big fan of Dane, thanks for capture and useful article.

  • Sayoni May 11, 2015, 4:11 pm

    Nice One Iam Highly Motivated.

  • Shivam October 2, 2015, 4:56 pm

    Thanks for that..
    Can u contact with me..

  • Abhinav January 17, 2016, 11:12 am

    From where do software companies get work

    • umesh November 19, 2016, 10:13 am

      From Upwork,Freelancer,Guru,99design

  • Rajesh singh October 16, 2016, 5:56 pm

    I want a software project to start my own software firm in india could you please help me to get one.

  • Emmanuel November 30, 2016, 9:16 am

    I want to start a software company but I do not know how to code at all,could you please help me know where I can start.

    • Ridikulus May 17, 2017, 2:54 pm

      Hi Emmanuel,
      Just want to know if you were able to start your own software company?

  • ahmad ali December 3, 2016, 6:56 pm

    how could i earn money online ???
    please reply as soon as possible

  • Subroth sarkar January 31, 2017, 5:27 pm

    Hi Dane how are you I want software project please help me

  • Anand March 13, 2017, 6:15 pm

    I want to start a software company, I know coding and having 9+years experience in, php, but not getting good client, could you please help me where I can start and need some company who help me provide client to start my company.

  • Padmaraj July 13, 2017, 1:57 pm

    I have a idea to start my own company and i have an project idea too, but i don’t know how to start up can you help me sir

  • Ajmal September 6, 2017, 3:29 pm

    hai, i really like this, and it is a inspiration for all, and i would like to start a software company,its just a startup,so can you help me. can you please contact me i really inspired your writtings,


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