I recently had the pleasure to interview Lindsay who created with her husband Bjork a fantastic blog called Pinch of Yum.
Every week they share their recipes with great photos that make your mouth salivate.
They also help people develop their own food blog with a program called Food Blogger Pro and also with an eBook called Tasty Food Photography that teaches bloggers to take the best photos possible for their food blog.
Pinch of Yum is what I consider a successful Online Business for at least 4 reasons
– It’s a gorgeous blog with professional photos
– It attracts more than 1 million visitors/month
– Lindsay and Bjork connect very well with their audience
– They have successfully monetized their website over the years
As I am always intrigued by the success of other fellow bloggers, I decided to interview Linday about Pinch of Yum and asked her 5 questions.
1) Could you talk about your background (before starting Pinch of Yum)?
I graduated with a degree in elementary education and I’ve been an 4th grade teacher for the last 5 years. Full time blogging was never a dream that I had when I started my blog – I don’t even think I really understood that that was a “thing” that you could do as a career. I’ve always dreamed of being a teacher so it feels weird to be at this point where I’m walking away from my lifelong first dream to a more recent second dream that has surfaced within the last few years.!
2) Why did you start Pinch of Yum?
Cooking became a more significant part of my life when I was in college and I lived with some foodie roommates. Then eventually when Bjork and I got married, I got really excited to try new recipes and I started sharing them on Facebook. One day Bjork and I were talking about how I was probably annoying all my Facebook friends by sharing these recipes, and the idea for the blog came up. The rest is history. 🙂
3) How long did it take you to make a full time income from your website?
When we started the blog, the only profit I had in mind was trying new recipes and sharing them. We never even considered the possibility of turning it into a full time income (much less even just pocket change) until about two years after I started. I’m really thankful for this because those first few years were really fun and I think if I would have been expecting to get lots of money from the blog, it would have been full of disappointments. It takes a long time to build a blog and I’m just thankful that my first few years were purely for fun! I think the first time we actually made more in a month than I was making from my job as a teacher was in the early part of 2013.
4) What pieces of advice would you give to someone who wants to start an Online Business?
My advice is to focus on visuals that complement your content. Creating strong content that is easily understandable, useful, and shareable is extremely important.
And give it time. I blogged for about two years before seeing traffic increase noticeably, and at this point, I’ve been blogging for almost four going on five years. I’ve done almost 600 posts. Building a blog is a gradual thing that takes TIME – it’s not an overnight thing and it doesn’t come without putting in many hours of focused work. If you enjoy it and it doesn’t feel like work, you’ll be able to do more and stick with it which will eventually lead to growth.
5) What do you like about having your own online business?
I love being able to set my own schedule and make my own rules about what our next moves will be. We drive all our own decisions, tasks, and business strategies, and I love that. There’s this concept that your raise becomes effective when you do, and that’s super exciting to me. Taking a project from the idea stage to the reality stage is really, really fun.
Pinch of Yum Interview by Simon Cave
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