Pinterest Traffic Experiment (part 1)

Pinterest Traffic

When I started using Pinterest in 2012, I felt in love with it. It quickly became my go-to platform for discovering content and collecting ideas, designs and concepts.

It’s such a great tool for inspiration!

And for business too…

The great thing about Pinterest is that it’s the only popular platform out there that’s purely content oriented. What I mean by that is that people mainly go to Pinterest to consume content, which make it the perfect platform to promote your content, product(s) and service(s).

I knew that Pinterest was a powerful way to drive traffic and yet I didn’t do anything about it…

Like many people I thought that if you weren’t in the fashion, parenting, DIY, home decor or cooking market, you could hardly ever get any traffic from this platform.

I was wrong.

Sure these niches are huge on Pinterest but other markets are now emerging like personal finance, entrepreneurship, technology, science and many others.

Pinterest is growing and slowly diversifying. Its user base is also becoming less and less female oriented as Pinterest representatives put it in 2015:
 

We doubled our male user base in the U.S. this year,” Pinterest says. “Last year our male user base in the U.S. grew 73% year over year, and has been picking up in the past 6 months (54%) vs. the prior 6 months (40%), which is outpacing overall Pinterest growth.

For all these reasons, I decided that at the beginning of this month (June 2016), I would start running some experiments to figure out whether Pinterest is a viable way to drive traffic to my site and I will share my results along the way.

So make sure to subscribe and follow me on Pinterest to see how my blog grows with Pinterest and learn from it.

My friend, Nick Loper at Side Hustle Nation,  recently conducted a similar Pinterest experiment and is already up to 2350% in traffic in 60 days so let’s see what results I can do.

So far I only laid the foundation. Here’s what I did.

Set up a Pinterest business account

I decided to create a Pinterest business account for 3 reasons:

Reason #1: I wanted to get graphs and stats about my audience on Pinterest because as you know:

What can be measured, can be improved

And this feature is only available for Pinterest business accounts
Pinterest analytics

 

 

Reason #2: I wanted to unlock the Rich Pins feature to make my Pins look more professional. Rich Pins are also only available for Pinterest business accounts.

This is what a rich Pin looks like:

What rich pins are

Reason #3: Since I want to use Pinterest ad, I also needed a professional account.

Click here to create a Pinterest business account too, it’s free.

Set up my profile

After creating my business account, I uploaded a profile picture, wrote a description and set up 10 boards.

I created my boards based on the categories of my blog.

The Becomer is mainly about entrepreneurship, online businesses, millionaires, personal development and success so I created the following boards:

Pinterest traffic

I also followed Rosemarie’s advice and set up a “Best of the Becomer” board. It’s a board where I only pin my own content (unlike my other boards where I mainly share other pinners’ content)

how to get Pinterest traffic

Designed 10 Pins

After creating my board, I started adding pins to each one of them. For the Best of the Becomer board I had to design my own pins so I went to Canva and designed 10 pinnable images. (Pinnable = vertical image like the ones you see below).

best pinterest board

Canva makes it very easy for you to design your pins because they have a Pinterest custom dimension.

Pin dimension

Every time I uploaded my Pins to my best board, I wrote a small description and made sure that I added the link of my post to the pin (very important otherwise you’ll never be able to drive traffic to your site).

Adding a link to your Pins is very simple, all you have to do is add a pin from your device

How to add a pin

Add a description and save your Pin in one of your boards.

Add a description to your pin

Then click on the pen icon

add a link to a pin

Add your link and click save

Add a link to your pin

That way when people click on your pin, they automatically go to your blog.

Joined 17 group boards

Now comes the powerful stuff…

…group boards

A group board is basically a board in which more than one Pinner share their content. You can recognize these boards with the following icon.

Pinterest group board

If you want to drive more traffic to your site you have to join these boards.

Joining group boards is powerful because it allows you to share your pins to a bunch of new people. When you are a group board contributor, you can share your content to the community of these boards.

For example when I joined the Blogging Boost Official Board, I got access to more than 12,900 people.

Pinterest: Group boards

The great thing about it is that when you share content to thousands of people, usually they repin your content to their community and their community repin it to their community… which creates a snowball effect that drive massive traffic to your site overtime.

That’s why group boards are so powerful.

Now that you know what group boards are, let me tell you how I joined them.

Here’s the process I followed:

Step 1: I looked for influencers and people in my niche in the Pinterest search bar.

For example I looked for the Penny Hoarder. Then I clicked on Pinners.

influencers on Pinterest

Step 2: I clicked on the pinner profile

Find pinners

Step 3: I looked for group boards that were related to my niche

Find group boards

Step 4: I reach out to every admin of every group board.

I did it by clicking on the group board

find Pinterest board admin

Then I clicked on the following number to find the admin

Pinterest: find the admin

And found the admin.

Pinterest admin

Every time I reached out to the admin, I looked at the board description to make sure that I could contribute because sometimes admins don’t allow new pinners.

Pinterest: find the admin

I also carefully looked at the rules of the board. You may see some rules like:

  • No more than 2 pins a day
  • No duplicate pins
  • Repin the content of the board every once in a while
  • Follow the group and the admin on Pinterest

I took that into account when reaching out to group admins.

I always reached out by email, which means that I had to find their email address.

Some group board make it easy by including the email address of the admin in their description but sometimes, you have to do a little bit of research.

To do so it’s very simple, just go to the admin Pinterest profile and look at his/her description. Very often you will see a link to his/her website, which will then allow you to find their contact information on their site.

Read also: 5 Little Known Hacks and Tools to Contact Absolutely Anyone

Once I got their email address, I sent them this:

Outreach email Pinterest

I sent 25 emails and got 17 positive answers.

In the next few weeks, I will keep joining more groups.

Note: You can also use Pingroupie to find group boards.

Set up Boardbooster

I’m pretty sure you already know Buffer, Hootsuite or even Revive Old Post, well Boardbooster is a similar tool that automatically share your content for you. So instead of pinning your own content manually like madman everyday, Boardbooster share your pins based on your criterias (frequency of pinning, day of the week when you want to pin…).

So you can share your content over and over again and get a constant flow of traffic (make sure not to be spammy though).

To learn how to use and set up Boardbooster, I strongly recommend you to watch Rosemarie’s video. She will walk you through how to set it up step-by-step.

So that’s pretty much what I’ve done so far on Pinterest.

In the next few months, I will keep testing the platform and give you some update and tips so make sure to subscribe by clicking on this link.

Follow my Pinterest traffic experiment and learn from it

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22 comments… add one
  • Janice Wald June 20, 2016, 10:44 am

    Hi Simon,
    Thank you for reaching out to me. We are like-minded bloggers. I also do traffic experiments with Pinterest. Since their February algorithm change, pinners’ visibility is decreased.
    Janice

    Reply
    • The Becomer June 20, 2016, 10:03 pm

      Thank you for your comment Janice, that’s interesting… I’m pretty sure we can still get some pretty decent traffic from Pinterest 😉

      Reply
      • Janice Wald July 14, 2016, 3:44 am

        Hi Simon,
        I am doing an expert interview about Pinterest and would love to include your insights. You indicated we can still get decent Pinterest traffic despite the decrease in visibility. May I ask why you think so?
        Janice

        Reply
  • Liz June 20, 2016, 4:37 pm

    This is awesome Simon! I love step-by-step. It makes me want to create my Pinterest account ASAP. Thanks!

    Reply
    • The Becomer June 20, 2016, 10:04 pm

      You should do it right now Liz, it’s probably one of the easiest ways to drive traffic to your site.

      Reply
  • Janice Wald July 14, 2016, 3:45 am

    How is your Pinterest experiment coming? If you’d like to guest post about it on my site, you’d be welcome. Perhaps you could Email me your interview answer and if you’d be interested in guest posting. People love to read case studies. My Email came in with my comment. Thank you.
    Janice

    Reply
  • Tracy Highway August 3, 2016, 5:55 pm

    Hi — Thank you for this page about Pinterest! I have been using pinterest for awhile now, but I recently started a Health & Laughter blog. I am looking for many ways to get my site out there.. I want to make at least one person smile a day, who wouldn’t want that?! 🙂

    Reply
    • The Becomer August 5, 2016, 8:32 am

      That’s amazing Tracy! Love your attitude 🙂

      Reply
  • Aamir Khursheed August 13, 2016, 1:05 pm

    OMG! My niche doesn’t exist very much prominently on Pinterest. The niche is very narrow and about doing freelance business on fiverr. What are my options.

    Reply
    • The Becomer August 16, 2016, 3:13 am

      Hey Aamir, no problem create content and pins about freelancing in general. Freelancing is big on Pinterest.

      Reply
  • Harleen Kaur August 15, 2016, 3:24 pm

    Thanks for the detailed information.I am a new blogger and have just started using Pinterest.I was looking for ways to drive traffic to my site.Your blog just gave me a good idea to do that.I will also try to do such Pinterest experiment.
    Hope to get positive results…

    Reply
    • The Becomer August 16, 2016, 3:12 am

      Awesome Harleen. Please keep me updated 😉

      Reply
  • Responsive Miracle August 18, 2016, 5:17 pm

    Amazing tips. I will also test this with group boards. Traffic from Pinterest if growing but it’s slow.

    Reply
    • The Becomer August 18, 2016, 10:54 pm

      These tips will definitely help you boost your traffic

      Reply
  • Julie August 24, 2016, 3:10 am

    Great post! And congratulations on your success. One question? How do you identify group boards in your search? Thinking it wasn’t a happy accident so looking for some tips and tricks? Thank you!

    Reply
    • The Becomer August 24, 2016, 3:23 am

      Hey Julie thank you for your comment. You can identify groups board with the small icon that look like two silhouettes. As for finding group boards you can use Pingroupie. Hope it helps!

      Reply
  • olanre August 30, 2016, 2:38 pm

    great walk-through. you are an excellent facilitator.

    Reply
  • Sowjanya September 9, 2016, 8:11 am

    Hi Simon,

    I have to tell you this.
    Never knew pinterest could be such a great source of traffic, until I came across this post in quora. I was totally carried away by the experiment.
    But somehow I forgot to bookmark this post. Thank god I’m found it today on pinterest👍 C u have 2 awesome sources of traffic n one ardent returning visitor😄
    Thanks for sharing your experiment. I’m in for the experiment. I have already finished the first phase, but don’t have business account😔

    Reply
  • Harley December 30, 2016, 2:00 am

    Do you need to use a pintrest business account or will your personal one be fine?

    Reply
  • Faye D Jones March 2, 2017, 9:11 am

    Hi Simon,

    Absokutely amazing post – finally someone who doesn’t assume that we just know what you’re saying and miss vital details!! This was really informative and such an easy read…

    Thank you 🙂

    Reply
  • Janet March 5, 2017, 4:47 pm

    Thanks for the useful content. Good job!

    Reply

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