When I started using Pinterest in 2012, I felt in love with it. It quickly became my go-to platform for discovering content and collecting ideas, designs and concepts.
It’s such a great tool for inspiration!
And for business too…
The great thing about Pinterest is that it’s the only popular platform out there that’s purely content oriented. What I mean by that is that people mainly go to Pinterest to consume content, which make it the perfect platform to promote your content, product(s) and service(s).
I knew that Pinterest was a powerful way to drive traffic and yet I didn’t do anything about it…
Like many people I thought that if you weren’t in the fashion, parenting, DIY, home decor or cooking market, you could hardly ever get any traffic from this platform.
I was wrong.
Sure these niches are huge on Pinterest but other markets are now emerging like personal finance, entrepreneurship, technology, science and many others.
Pinterest is growing and slowly diversifying. Its user base is also becoming less and less female oriented as Pinterest representatives put it in 2015:
“We doubled our male user base in the U.S. this year,” Pinterest says. “Last year our male user base in the U.S. grew 73% year over year, and has been picking up in the past 6 months (54%) vs. the prior 6 months (40%), which is outpacing overall Pinterest growth.”
For all these reasons, I decided that at the beginning of this month (June 2016), I would start running some experiments to figure out whether Pinterest is a viable way to drive traffic to my site and I will share my results along the way.
So far I only laid the foundation. Here’s what I did.
Set up a Pinterest business account
I decided to create a Pinterest business account for 3 reasons:
Reason #1: I wanted to get graphs and stats about my audience on Pinterest because as you know:
“What can be measured, can be improved”
Reason #2: I wanted to unlock the Rich Pins feature to make my Pins look more professional. Rich Pins are also only available for Pinterest business accounts.
This is what a rich Pin looks like:
Reason #3: Since I want to use Pinterest ad, I also needed a professional account.
Click here to create a Pinterest business account too, it’s free.
Set up my profile
After creating my business account, I uploaded a profile picture, wrote a description and set up 10 boards.
I created my boards based on the categories of my blog.
The Becomer is mainly about entrepreneurship, online businesses, millionaires, personal development and success so I created the following boards:
I also followed Rosemarie’s advice and set up a “Best of the Becomer” board. It’s a board where I only pin my own content (unlike my other boards where I mainly share other pinners’ content)
Designed 10 Pins
After creating my board, I started adding pins to each one of them. For the Best of the Becomer board I had to design my own pins so I went to Canva and designed 10 pinnable images. (Pinnable = vertical image like the ones you see below).
Canva makes it very easy for you to design your pins because they have a Pinterest custom dimension.
Every time I uploaded my Pins to my best board, I wrote a small description and made sure that I added the link of my post to the pin (very important otherwise you’ll never be able to drive traffic to your site).
Adding a link to your Pins is very simple, all you have to do is add a pin from your device
Add a description and save your Pin in one of your boards.
Then click on the pen icon
Add your link and click save
That way when people click on your pin, they automatically go to your blog.
Joined 17 group boards
Now comes the powerful stuff…
A group board is basically a board in which more than one Pinner share their content. You can recognize these boards with the following icon.
If you want to drive more traffic to your site you have to join these boards.
Joining group boards is powerful because it allows you to share your pins to a bunch of new people. When you are a group board contributor, you can share your content to the community of these boards.
For example when I joined the Blogging Boost Official Board, I got access to more than 12,900 people.
The great thing about it is that when you share content to thousands of people, usually they repin your content to their community and their community repin it to their community… which creates a snowball effect that drive massive traffic to your site overtime.
That’s why group boards are so powerful.
Now that you know what group boards are, let me tell you how I joined them.
Here’s the process I followed:
Step 1: I looked for influencers and people in my niche in the Pinterest search bar.
For example I looked for the Penny Hoarder. Then I clicked on Pinners.
Step 2: I clicked on the pinner profile
Step 3: I looked for group boards that were related to my niche
Step 4: I reach out to every admin of every group board.
I did it by clicking on the group board
Then I clicked on the following number to find the admin
And found the admin.
Every time I reached out to the admin, I looked at the board description to make sure that I could contribute because sometimes admins don’t allow new pinners.
I also carefully looked at the rules of the board. You may see some rules like:
- No more than 2 pins a day
- No duplicate pins
- Repin the content of the board every once in a while
- Follow the group and the admin on Pinterest
I took that into account when reaching out to group admins.
I always reached out by email, which means that I had to find their email address.
Some group board make it easy by including the email address of the admin in their description but sometimes, you have to do a little bit of research.
To do so it’s very simple, just go to the admin Pinterest profile and look at his/her description. Very often you will see a link to his/her website, which will then allow you to find their contact information on their site.
Once I got their email address, I sent them this:
I sent 25 emails and got 17 positive answers.
In the next few weeks, I will keep joining more groups.
Note: You can also use Pingroupie to find group boards.
Set up Boardbooster
I’m pretty sure you already know Buffer, Hootsuite or even Revive Old Post, well Boardbooster is a similar tool that automatically share your content for you. So instead of pinning your own content manually like madman everyday, Boardbooster share your pins based on your criterias (frequency of pinning, day of the week when you want to pin…).
So you can share your content over and over again and get a constant flow of traffic (make sure not to be spammy though).
To learn how to use and set up Boardbooster, I strongly recommend you to watch Rosemarie’s video. She will walk you through how to set it up step-by-step.
In the next few months, I will keep testing the platform and give you some update and tips so make sure to subscribe by clicking on this link.