Business idea: How to make $100,000 in 5 months with a simple T-shirt Business

Are you yearning to kickstart an online venture, boost your income, obliterate debt, or break free from the shackles of the 9-to-5 grind? Well, we have a captivating proposition for you – a simple yet lucrative T-shirt business model that propelled Benny Hsu from Get Busy Living Blog to a staggering $100,000 in just 5 months.

Business idea t-shirt Business

Essence of Success: Great Designs and Targeted Audiences

Benny Hsu’s journey to a six-figure T-shirt empire was fueled by sheer determination, relentless testing, and unwavering patience. The core of his strategy? Crafting exceptional T-shirt designs and strategically placing them in front of the right audience.

Let’s delve into the intricacies of his success and uncover the blueprint for launching your own prosperous T-shirt venture.

An Insight into Benny Hsu’s Journey

1. Background Check: A Normal Guy’s Ascent

Benny Hsu, a 37-year-old with a sports management degree, found himself stuck in the grind of the family restaurant business. As the years passed, the initial enjoyment turned into a daily struggle. In 2010, fueled by a burning desire for a better life, Benny made a pivotal decision to venture into the realm of online business.

2. Life’s New Outlook: From Conventional to Unconventional

Initially, Benny adhered to the conventional life path – job, money, house, family, and eventual retirement. However, a paradigm shift occurred after reading “The 4-Hour Workweek.” Money ceased to be the sole source of happiness. Benny craved freedom, a life without the constraints of asking for time off, and an escape from the monotony of weekends and holidays at work.

3. Unexpected T-Shirt Foray: A Fortuitous Accident

Benny stumbled into the T-shirt business inadvertently. While contemplating business ideas in 2007, he toyed with the notion of selling T-shirts but never pursued it. Fast forward to 2013, a video interview about a Teespring success story caught his attention. Teespring, a crowdfunding platform for T-shirts, seemed like the perfect solution, for handling payments, printing, and shipping.

4. Learning the Ropes: Facebook Advertising Mastery

To crack the $100,000 milestone in just five months, Benny emphasizes the importance of being obsessed with learning the intricacies of designing and marketing. It’s not just about targeting the right audience; it’s about delivering a design that compels them to make a purchase.

T-Shirt Business Success Mantra:

  • Know Your Audience: Understand your target audience and their preferences.
  • Test, Test, Test: Fail fast. Set a $10 test budget for each campaign. If no sales within the budget, move on.
  • Stay on Trend: Identify trending T-shirt designs. For example, humorous or pride-themed shirts often resonate well.
  • Diversify Designs: Experiment with various niches. If a design works for nurses, think of other professions that might not have been tapped.
  • Facebook Marketing Mastery: Learn the ropes of Facebook advertising. Persistence is key.
  • Scale Successful Campaigns: Once a design resonates, scale it by increasing ad spend and reaching a broader audience.
  • Dominate a Niche: Success lies in dominating a niche. Keep offering designs to the same audience.
  • Continuous Learning: Stay hungry to learn. The T-shirt business demands a blend of design skills and marketing expertise.

5. Persistence Pays: Benny’s Rigorous Schedule

During the breakthrough phase, Benny dedicated the majority of his time to the T-shirt business. He made it his top priority, surpassing other commitments. Late-night sessions, preparing campaigns, creating ads, and constant engagement in Facebook groups defined his rigorous schedule.

6. Top 6 Tips for Aspiring T-Shirt Entrepreneurs

  1. Embrace Failure: Fail fast, learn faster. Set a $10 test budget and move on if a design doesn’t sell.
  2. Network: Connect with like-minded individuals. Facebook groups with genuine members can be invaluable.
  3. No Overnight Success: Success takes time. Benny’s journey began in 2007, and persistence played a crucial role.
  4. Effort Equals Results: The more you invest, the greater the returns. Decide if you want a side hustle or a full-time business.
  5. Outsource Smartly: If you lack certain skills, consider outsourcing. Be it design or marketing, focus on your strengths.
  6. Persevere: In the face of challenges, don’t give up. Benny’s success came after multiple failures.

7. Skills for T-Shirt Triumph: Beyond Design and Marketing

  • Design Sense: An eye for design is crucial. Identify what looks appealing and resonates with potential buyers.
  • Simple Can Be Powerful: Not all designs need to be intricate. A well-selected font and a compelling message can work wonders.
  • Dual Proficiency: Success lies in balancing design and marketing expertise. Being adept at both ensures a comprehensive approach.
  • Tolerance for Beginner Challenges: Expect awkward and stressful moments. Persistence through the initial hurdles is vital.

8. Future Endeavors: Sustaining Success and Seeking New Opportunities

For Benny, the journey continues. While relishing the current success, he acknowledges the need for diversification. The T-shirt business is promising, but exploration of new opportunities remains on the horizon.


Benny Hsu’s T-shirt business triumph unveils a blueprint for aspiring entrepreneurs. It’s not just about T-shirts; it’s about persistence, continuous learning, and the ability to adapt. Whether you’re aiming for a side income or dreaming of a six-figure venture, the T-shirt business offers a canvas for your success story.

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